PARIS, Aug 16, 2010 (BUSINESS WIRE) –Travelzoo /quotes/comstock/15*!tzoo/quotes/nls/tzoo( TZOO 15.09 ,+0.06,+0.40%), a global Internet media company, announced today that it has attracted more than 150 new travel advertisers in the past 12 months, taking the total number of French travel advertisers using Travelzoo’s media solutions to 318. In addition to publishing travel deals to Travelzoo’s growing French audience of 800,000 subscribers, up 50% on this time last year, French hoteliers are leveraging Travelzoo’s global audience of 21 million travel enthusiasts to attract international guests, from as far away as the United States and Japan.
New advertisers in the last 12 months include: Group Hotels & Residences du Roy, Transavia, Riad Dar Lea, Hotel Villa d’Est, Britanny Ferries, Openskies, Euro Disney Associes S.C.A, Hotel Alpina, Hotel Bedford, Air France, Hotel Renoir Cannes, Les 5 Djellabas, Moby France SA, Directours, Palais Medhi, Park Inn Arcachon, Sheraton Brussel Hotels, Suite Affaire Cannes Vieux Port, Spa Saint James & Alabany Hotel, Radisson Blu resort & Thalasso among others.
Axel Mazerolles, country manager for Travelzoo France commented, “Travelzoo has now become an established advertising medium for French travel marketers, both from within France and from important inbound markets like the U.K., Germany, Spain, Japan and the U.S. Like a fine bottle of wine, our audience gets better and more responsive with time. More than 21 million people around the world trust our recommendations, meaning we can have an immediate and significant impact on a travel company’s demand. Indeed, just yesterday one of our holiday advertisers told me he took 30 bookings in 30 minutes from a deal published in our Top 20 newsletter.”
Travel companies across France confirm Travelzoo’s rising authority and impact in the French market:
Elodie Peaudecerf, head of E-Commerce at Transavia said, “Our communication is the very core of our promotions, we need tools such as Travelzoo Newsflash to communicate in a timely and efficient manner. The fact that Newsflash is dedicated to Transavia also helps us work on our brand, while benefiting from a base of quality online travel enthusiasts. Geographic targeting also corresponds well to our needs in the context of launches of new lines.”
Sebastien Dewitte-Delobelle responsible E-Commerce, Group Hotels & Residences du Roy French Group HRR, with six luxury hotels in Paris and Nice, commented, “Our collaboration with Travelzoo has enabled us to develop our reputation in line with target audiences, and ensure a return on investment in addition to traditional web marketing. Advice from real travel experts online can also give us a better understanding of purchasing behaviour online.”
Alexander Roth, director, Hotel Villa d’Est, a Boutique Hotel in Strasbourg confirmed, “The first campaign results surprised us but by the second and third we were completely convinced. In the end it was a great success! The impact of Travelzoo’s network is undeniable, their know-how is unparalleled. In addition to delivering convincing results, Travelzoo has a team that is available, dynamic and competent.”
Emily Gomes, sales manager, Hotel Les Mas du Grand Vallon New Hotel and Golf Resort in Mougins said, “Travelzoo have allowed us to have a huge impact in the advertising world, we’ve played the game … and it works!”
Pierre Verger, owner Dar Lea Riad in the heart of Marrakech said, “The results were beyond my expectations and enabled us to achieve a large number of room-night bookings in the low season. A big thank you to Travelzoo!”
Travelzoo’s French audience of 800,000 subscribers are active travellers with high purchasing power and an average income of EUR 37,585 – according to a subscriber survey conducted in April 2010. The survey also revealed that Travelzoo’s French subscribers plan to spend 722 million Euros or 590 EUR per person in the coming months on travel, 24% of them plan to spend more than 900 EUR.
For a free copy of the Travelzoo Top 20(R) and to see how travel companies across the world are leveraging this new media opportunity, click here www.travelzoo.fr .
About Travelzoo Travelzoo Inc. is a global Internet media company. With 21 million subscribers in North America, Europe, and Asia Pacific and 22 offices worldwide, Travelzoo(R) publishes deals from more than 2,000 travel and entertainment companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value. In Asia Pacific, Travelzoo is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc.
Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words “expect”, “predict”, “project”, “anticipate”, “believe”, “estimate”, “intend”, “plan”, “seek” and similar expressions are generally intended to identify forward-looking statements. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.
SOURCE: Travelzoo
|
||||||
|
|
||||||
